Welcome to the K&A weblog
This is a space for all of us at Keating & Associates to share our views and observations on things that are of interest to us, our industry and our clients.
You can expect to find regular comment on issues and new developments around current affairs, communications, the PR industry and the media or maybe something totally from leftfield.
We welcome your views and comments, for now, via our contact page although opening the blog up to comments is something we are working on.
Thanks for reading.
Archives
- March 2012 (1)
- February 2012 (1)
- January 2012 (1)
- November 2011 (1)
- October 2011 (2)
- August 2011 (2)
- July 2011 (2)
- June 2011 (2)
- May 2011 (1)
- April 2011 (2)
- March 2011 (4)
- February 2011 (1)
- January 2011 (1)
Latest posts
- Brands that stagnate will inevitably fall March 5, 2012
- New medium, but same story? February 7, 2012
- Communications and the Pursuit of Data January 20, 2012
- The challenge of communicating redundancy announcements November 15, 2011
- Corrections and Clarifications October 26, 2011
- Leaders Need Sage Counsel October 19, 2011
Damage Limitation for Tainted Brands
In marketing circles we often debate how a celebrity’s association with a brand can affect it. But what about your customers’ ethics and how they can impact negatively on your brand, as is the case with Blackberry Messenger being used … Continue reading
Marketing our way out of a recession?
Could marketing be a possible panacea to our recessionary woes? Certainly global giants Unilever and Proctor & Gamble seem to think so, having recently attributed positive quarterly figures to the discipline. Interestingly their machinations on the subject are slightly different … Continue reading
Like a Broken Record…
Most of you will have seen the clip of leader of the UK opposition Ed Miliband by now[1], in which he infamously repeats the same answer over and over again, regardless of the actual question that he is being asked … Continue reading
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Surveys should be more than spin
Death by data, or more specifically stats, is a common PR ailment, and one that also extends to management according to FT columnist Andrew Hill [1]. Clearly hearing isn’t the same as listening as data without insight is only telling half … Continue reading
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When private and public converge, what happens to communication?
As the world debates the semantics of privacy, the spot light is on the legal angles. But it’s worth having a think about what privacy means from the business perspective. And especially regarding communication: The lines between what is private … Continue reading
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Selling the PR message – still a critical element in effective corporate restructuring
One consequence of the blanket media coverage and constant public debate around the current banking and economic crisis has been a massive increase in public awareness of the consequent serious challenges faced by businesses. Where once, a demonstration of the … Continue reading